BPP Coursework Cover Sheet
Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.
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Programme
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Module name
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Schedule Term
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Student Reference Number (SRN)
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Report/Assignment Title
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Date of Submission
(Please attach the confirmation of any extension received)
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Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is words. Student Reference Number: Date:
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By submitting this coursework, you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit.
BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience.
BPP School of Business and Technology
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MSc Management
Global Strategy and Sustainability
Coursework Assessment Brief
Submission mode: Turnitin online access
1.General Assessment Guidance
- Your summative assessment for this module is made up of this Coursework and Presentation slides submission which accounts for 100% of the marks.
- Please note late submissions will not be marked.
- You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
- For coursework, the submission word limit is 3000 words. You must comply with the word count guidelines. You may submit LESS than 3000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page. The presentation has no word limit but has a limit of 8 PPT slides.
- Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
- A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
- You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupporthttp://bpp.libguides.com/Home/StudySupport
- BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry section.
- You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.
2.Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.
PART A - BUSINESS REPORT (70 MARKS)
In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara UK and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.
PART B – POWERPOINT PRESENTATION (30 MARKS)
In the role of a Management Consultant, you are required to design a short PowerPoint Presentation for the CEO of Zara on how they can sustain their growth and profitability. A model of Sustainability discussed on the module such as the Triple Bottom Line should be considered.
ZARA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK VIA THE HUB
De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire
IN ADDITION TO THE BACKGROUND READING ABOVE, STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH FOR THIS COMPANY.
ZARA MANAGEMENT CONSULTANCY REPORT
PART A- Business Report (3000 words) – 70 MARKS
In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara UK and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module. At least, THREE Global Entry Strategies should be evaluated in the report.
- Task 1 -The External and Internal Environment (15 Marks; LO1)
- Identify and critically analyse the external and internal environment for Zara using relevant models.
- Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
- Determine Zara’s current sources of competitive advantage and critically evaluate
how they maintain and build on this competitive advantage.
- Support your arguments with academic literature and references to other similar real companies.
- Task 2 – Strategy in the Global Environment (15 Marks; LO3)
- Using relevant models for analysing how organisations enter foreign markets, critically evaluate the motives for Zara expanding internationally and explain how this impacts their overall company strategy.
- Based on research conducted, provide justified recommendations for the different strategies (at least THREE Global Entry Strategies inclusive), Zara can use better to enter and compete in the global environment.
Support your arguments with academic literature and references to other similar real companies.
- Task 3 – Corporate Strategy (15 Marks; LO2)
- Evaluate and critically analyse how Zara can improve its supply chain globally with the use of horizontal integration, vertical integration, outsourcing, strategic alliances and so on.
- Provide recommendations as to how Zara can increase their profitability using relevant models/frameworks.
- Support your arguments with academic literature and references to other similar real companies.
- Task 4 – Strategic Purpose – Ethics and CSR (15 Marks; LO4)
- Using relevant theoretical models analyse and evaluate Zara’s CSR strategy.
- Identify and critically discuss the main ethical issues which Zara currently faces and provide recommendations as to how they can address these.
- Support your arguments with academic literature and references to other similar real companies.
Presentation and Structure (10 Marks)
- Assessment Self-Evaluation (N/A)
You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.
Word count: 3000 words
Your report structure should include the following sections: Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1– The External and Internal Environment Task 2 – Strategy in the Global Environment Task 3 – Corporate Strategy
Task 4 – Strategic Purpose – Ethics and CSR Concluding remarks
References
Assessment Self-Evaluation Appendix (if appropriate)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count.
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)
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Assessment Task
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Module Topics
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Marks
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Module LOs
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Task 1 – The External & Internal Environment
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External Analysis – Opportunities and Threats
Internal Analysis – Distinctive competencies, profitability and
competitive advantage
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15
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LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy.
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Task 2 – Strategy in the Global Environment
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Strategy in the Global Environment – profit growth through global
expansion
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15
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LO3: Evaluate the implications of global strategy to management practice within a business environment.
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Task 3 – Corporate Strategy
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Corporate Strategy – diversification, integration and
outsourcing
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15
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LO2: Critically evaluate both Corporate strategic direction and strategic options in complex business environment
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Task 4 – Strategic Purpose - Ethics and CSR
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Strategic Purpose –
Ethics and CSR
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15
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LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for
organisations in a global context.
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Presentation and Structure
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10
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Total
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70
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PART B- POWERPOINT PRESENTATION – 30 MARKS - LO4
Your PowerPoint presentation should contain the following: -
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Slides
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Content
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Marks
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1
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Title of presentation Student SRN No
Date
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N/A
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2
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Agenda/Table of Contents
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N/A
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3
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Identify, analyse, and evaluate the PROFIT aspect of the Triple Bottom Line model in relation to how the organisation can consolidate and sustain its growth
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6
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4
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Identify, analyse, and evaluate the PEOPLE aspect of the Triple Bottom Line model in relation to how the organisation can
consolidate and sustain its growth.
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6
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5
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Identify, analyse, and evaluate the PLANET aspect of the Triple Bottom Line model in relation to how the organisation can consolidate and sustain its growth.
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6
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6
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Key points of interest for the CEO of Zara on the sustainable
development elements explored in this presentation.
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4
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7
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Relevant recommendations relating to the Sustainability issues
discussed.
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4
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8
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References
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2
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N/A
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Overall presentation and structure
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2
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TOTAL
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30 MARKS
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Please copy and paste your PowerPoint presentation slides one after another as the last appendix at the end of the report so that only one document in the form of the Report plus the PowerPoint presentation is submitted.In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara UK and provide a business report to the CEO
If you have any further questions about this coursework assignment, please contact the module leader or the tutor.Identify and critically analyse the external and internal environment for Zara using relevant models.
PART B – POWERPOINT PRESENTATION
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)
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Assessment Task
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Module Topics
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Marks
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Module LOs
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In the role of a Management Consultant, you are required to design a
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Strategic Purpose – Ethics and CSR (Corporate Social Responsibility)
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30
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LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context.
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material, in the form of a short PowerPoint Presentation for the CEO of Zara on how they can sustain their growth and profitability. A model of Sustainability discussed on the module such as the Triple Bottom Line should be considered.
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Total
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30
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