LO1:Compare, contrast, and analyse approaches used to evaluate a company’s current positioning in the traditional and electronic marketplaces

 

Assignment Details

Qualification

BA (Hons) Business and Management with Foundation Year in Business

Module

eBusiness and eMarketing

Module Code

BMM6582

Module Leaders

 

  Component 1                                                 Component 2

Assessment Components

                                 Video Presentation                                              Analytical Review  

                                                                                                              3,200 Words

Weighting

                                          20%                                                                 80%

Submission Dates

                                        TBA                                                                  04/12/24

Feedback Date

Feedback will be available on Moodle 15 days after the submission

All assessments must be submitted via Turnitin by 12.00 noon on the deadline day.

 

Criteria

Learning Outcomes

Components

1

Compare, contrast, and analyse approaches used to evaluate a company’s current positioning in the traditional and electronic marketplaces. 

1,2

2

Appraise various options for developing e-business/e-marketing strategies.  

1,2

3

Evaluate the situational utilisation and impact of modern technologies in key aspects of business and marketing operations and interpret its suitability and appropriateness. 

1,2

Your assignment should include a title page. This should include:

  • Module Name:
  • Module Code:
  • Student ID:
  • The exact Word Count of the submitted document.
  • The submission should also include:
  • Reference List according to APA referencing
  • Appendices if relevant.
  • Submission should be in a Word document

The Report submission should not include your name because of anonymous marking.

Word Count: This includes everything in the main body of the assignment (including in-text citations or other in-text references).

The word count does not include a reference list, Appendices, or footnotes.

Assessment Criteria: You must consider the Assessment Criteria in answering the assessment. You must underpin the analysis and evaluation of the brief with academic research, utilising APA referencing within the reference list. In-text referencing should be utilised. References should be relevant and accurate concerning the brief.

Assessment Criteria

Assessment 1:

  • The presentation will be marked according to the marking criteria grid.
  • Your Panopto video presentation will also be assessed on oral style, oral clarity, and visual aspects.

LO1:Compare, contrast, and analyse approaches used to evaluate a company’s current positioning in the traditional and electronic marketplaces

Assessment 2:

  • You will be assessed according to the Assessment Grid.

ASSESSMENT 1:

Presentation 

Video presentation: students will be encouraged to select and, through exploratory research, develop a “snap-shot” video presentation of an e-business and e-marketing challenge based on one of three themes. This will culminate in the submission of a 5-minute video presentation, outlining research findings so far and the anticipated direction of the final project review due for submission at the end of the module.

Critically analyse a chosen organisation’s E-Business and E-marketing effectiveness by reference to theories and models examined within this Module. The organisation should be chosen in consultation with the tutor.

You are required to produce a 5-minute video presentation.

ASSESSMENT 2:

Analytical Review

Report - The suggested word count is 3,200 words.

Analytical review: this assignment requires students to produce an in-depth analysis of an e-business and e-marketing challenge based on one of three significant themes detailed in their assignment brief. 

LO2 : Appraise various options for developing e-business/e-marketing strategies. Evaluate the situational utilisation and impact of modern technologies in key aspects of business and marketing operations and interpret its suitability and appropriateness.

Choose one of the following questions:

1. ‘Effective E-business’ use ICT effectively to change processes.’

For example, with the electronic point of sale systems, Tesco was able to automate its checkouts and stock control systems making the processes faster and much more efficient. Conversely, in 1995, Jeff Bezos founded Amazon because he saw the potential for a new business opportunity as a result of technological innovation, which allowed him to offer customers the opportunity to purchase books, music and a wide variety of other products at competitive prices delivered to the door.

Select 2 companies (agreed with a tutor) and critically evaluate the extent to which ICT has been used effectively to change processes and increase business effectiveness.

2. A good e-marketing strategy is the most important aspect for the success of any kind of internet-based business.’

 For example, a business like Amazon makes it easy for people to buy online as it has a huge range of books, music, films and electronic goods as well as household and domestic products. Leading manufacturers choose to sell their products through Amazon because they know that this is a good way to reach a wide, international audience and generate revenue. Amazon is continually seeking to outperform its competitors and increase its market share. It does this by providing customers with choice, value, credibility and excellent customer service. Similarly, other organisations such as Tesco and John Lewis are offering their customers the option to shop online in response to consumer demand.

Select 2 companies (agreed with a tutor) and critically evaluate the extent to which these companies utilise an effective eMarketing strategy.

The key objectives of Customer Relationship Management are to increase customer loyalty,

Assignment Guidance

 

 

 

 

 

 

 

Submission Formats

All Assignments should be submitted through Turnitin to Moodle.

For Panopto 5 Minute presentations - please submit the video to the Panopto link (and upload the PowerPoint presentation if this is required).

Please carefully check the requirements. These videos can be recorded at your convenience by are required to be uploaded by the deadline.

Check Moodle for Panopto guidance.

It is the student’s responsibility that the submission is correctly uploaded in the correct format. The PowerPoint should be clearly visible and each slide on the PowerPoint should be presented together with the references.

For in-class presentations- these should be recorded in front of your tutor and should include a Q & A session at the end.

Formative Feedback

Formative Feedback - Check Handbook for details.

Check the Module Syllabus for the Formative Feedback Class.

Feedback Date

Feedback will be available on Moodle 15 days after the submission date (excluding national holidays, staff sickness and annual leave).

Referencing

You are required to use the American Psychological Association (APA) referencing style. Please visit the Library guide here for more information APA 7th Referencing Guide - APA 7th Referencing Guide and here Referencing - Library at Leeds Trinity University. 

Word Count:

The word count for written assessments is as noted above, +/- 10% is allowed. This does not include the references list, bibliography list, or appendices list. If you exceed the word limit, any work after the allowed word count will not be marked. Whilst you are not penalised for being under the word count, work that is substantially under the word count will be more limited in meeting the programme learning outcomes.

Late Submissions:

Where there is no agreed request for an extension, a deduction of 5 marks will be made for assignments which are submitted in the 24 hours immediately after the deadline. This means that work submitted one minute after the submission time will lose 5 marks. Subsequent deductions of 5 marks will be made for assignments submitted during subsequent 24-hour periods (not including non-working days), down to a mark of 40% for work of a pass standard and 0% for work of a failure standard. Work submitted more than 5 working days after the deadline will not be marked and a mark of zero will be returned.

Extension Request:

You may apply for an extension request through Envision.

Mitigating Circumstances:

You may request that your late submission be excused by the university. For this, you will have to apply for Mitigating Circumstances.

Please note that the circumstances in which mitigating circumstances apply are contained in the Mitigating Circumstances Policy.

You can obtain the policy and a form from the AA for your campus.

Academic Misconduct

If your work is suspected to have breached the Student Academic Misconduct Policy- your work will be graded with the code 11 and you will be contacted by email about the next steps.

Please see the handbook for further details about Academic

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