LO3 Critically evaluate the implications of social media and society in the hyper-connected era

Faculty of Business and Law Assignment Brief

Module Title:

Digital Economy


Assignment Number

CW2 - Original

Module Code:


Assignment Title

CW2 – Individual Report



Assignment Weighting



Release Date:

Jan, 2023


Submission Date/Time:

03/04/23 18:00

Submission Time and Place:

Submission through Turnitin/Aula ONLY

Assessment Information

This is an individual assignment is designed to assess all learning outcomes, and accounts for 50% of the overall module mark.

Social Media plays a vital role in the digital economy shaping the way business is done and influencing organizations and society as a whole.Social media has the potential to contribute immensely to the booming digital economy and its importance is growing. In this report,choosing an organization of your choice:

●Discuss the background of the organization

●Evaluate the role of social media on their digital economy

●Assess the influence of social media platforms on business models

●Critically evaluate the social media management of the organization

●Provide future directions for the organization to leverage social media for a successful and beneficial business management

The format of the assignment should be a report and the word count is 2,000 words (+/- 10%). (In accordance with the Faculty Assessment Tariff).

The exact content of a report will vary; the following list gives an indication of the sections that should be considered for inclusion in report:

●Report Title with total word count (not included in word count)

●Abstract (not included in word count)

●Table of contents (not included in the word count)


●Aims and Objectives

●Main Content


●Conclusion and recommendations based on the main drivers of influence

●References (not included in word count)

●Appendix (not included in word count)

Criteria for Assessment

This Coursework accounts for 50% of your overall module mark. This assignment is designed to assess learning outcomes:

1)Critically appraise the future of digital transformation for business and society;

2)Assess how different elements (big data, internet of things, cyber threats, m-business) form the bigger picture of the digital economy;

3)Critically evaluate the implications of social media and society in the hyper-connected era;

4)Identify and analyses key technologies to help companies/businesses during the internationalization process.

Word Count

The word count is 2000 for individual report.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations, but excludes the references list.

How to submit your assessment

The assessment must be submitted by 03/04/2023, 6:00pm. No paper copies are required. You can access the submission link through the module web.

·Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

·Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.

LO3 Critically evaluate the implications of social media and society in the hyper-connected era

·All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.

·The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict.  If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline.

You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx

·Students MUST keep a copy and/or an electronic file of their assignment.

·Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.


LO4 Identify and analyses key technologies to help companies/businesses during the internationalization process.


As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work.  Doing so is known as plagiarism.  It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw.You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available on Moodle.

Self-plagiarism or reuse of work previously submitted

You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted; you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

Moodle includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or cheating being brought.  Again, if you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you within 15 working days. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online and face to face. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.

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