Determine the innovation typologies implemented in the company and align with relevant creativity and innovation theories. Apply these innovations to the impacted pillars of the Business Model Canvas
2023-12-26 11:25:37
2023/24 ASSIGNMENT REMIT – DOCUMENT UPLOAD
MSc Enterprise Management- Creativity and Innovation-2168- Level 7
Programme Title
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MSc Enterprise Management
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Module Title
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Creativity and Innovation
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Module Code
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2168
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ASSIGNMENT TITLE
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Case Study Report
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Level
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Level 7
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Weighting
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100%
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Lecturers
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W/C Hand Out Date
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20/11/2023
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Due Date
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By 17:00 on 15/01/2024
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Feedback Post Date
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12/02/2024
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ASSIGNMENT FORMAT
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FILE UPLOAD (DOCUMENT)
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Essay/Report Format
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Formal Report
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Assignment Word Count
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4500 words
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Submission Format
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e-Submission
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Individual
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Permitted use of Artificial Intelligence within this assessment
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Delete as required Artificial Intelligence can ONLY be used as per the formal UCB guidance (see UCB’s guidance on the next page)
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ASSIGNMENT TASK:
● Using the allocated Company Case Study (Tesla ) address the following tasks:
1. Determine the innovation typologies implemented in the company and align with relevant creativity and innovation theories. Apply these innovations to the impacted pillars of the Business Model Canvas
2. Identify and critique the leadership style of the CEO / Owner of the company and discuss how it has shaped the culture within the organisation.
3. Propose an adapted/ new design and structure of the organisation which fosters agility and learning enabling the company to develop a sustainable strategy for continued growth and development.
TASK GUIDANCE:
●Focus on attention to detail, quality of work and overall academic standards.
●For additional guidance on this assignment, please access the assignment vodcast available on Canvas.
MARKING CRITERIA:
In addition to the Generic Grading Criteria for HE work at Level 7, the following content must be included:
1. Determine the innovation typologies implemented in the company – identify the typologies and provide examples e.g. product innovation – the development of a new mobile phone. Then align to relevant creativity and innovation theories- e.g. incremental innovation, radical innovation justifying your decision. Apply the BMC model clearly stating the pillars most impacted by the innovations e.g. A new product may require working with a key partner, or the company may be targeting a new market. (30 marks)
2. Clearly state and then critique the leadership style of the CEO / Owner, justifying your arguments. Discuss how this specific leadership style has influenced the culture with tin the company and may continue to shape it in the future. (30 marks)
3. Propose an adapted/new design and structure of the organisation which fosters agility and learning enabling the company to develop a sustainable strategy for continued growth and development. Given the intensity of the competitive rivalry in global markets how may the current organisation’s structure change – does it need to change it types of structure, or add/ remove departments/functions or lines of accountability etc. (30 marks)
● Referencing - the accuracy, extent, currency, presentation and quality of references will account for 10% of the marks. At least 30 references across different sources are expected. The currency and triangulation of references (cross referencing information to add further justification of points) are critical. Determine the innovation typologies implemented in the company and align with relevant creativity and innovation theories. Apply these innovations to the impacted pillars of the Business Model Canvas. Identify and critique the leadership style of the CEO / Owner of the company and discuss how it has shaped the culture within the organisation
E-SUBMISSION GUIDANCE:
● This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on dice@ucb.ac.uk if you need any further support.
LEARNING OUTCOMES:
●Please enter the learning outcomes to be gained by completing this assignment here.
SKILLS OUTCOMES:
● The skills outcomes to be developed by completing this assignment can be found here.
GENERAL ASSIGNMENT GUIDANCE:
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