Determine the innovation typologies implemented in the company and align with relevant creativity and innovation theories. Apply these innovations to the impacted pillars of the Business Model Canvas

2023/24 ASSIGNMENT REMIT – DOCUMENT UPLOAD

MSc Enterprise Management- Creativity and Innovation-2168- Level 7

Programme Title

MSc Enterprise Management

Module Title

Creativity and Innovation

Module Code

2168

ASSIGNMENT TITLE

Case Study Report

Level

Level 7

Weighting

100%

Lecturers

 

W/C Hand Out Date

20/11/2023

Due Date

By 17:00 on 15/01/2024

Feedback Post Date

12/02/2024

ASSIGNMENT FORMAT

FILE UPLOAD (DOCUMENT)

Essay/Report Format

Formal Report

Assignment Word Count

4500 words

Submission Format

e-Submission

Individual

Permitted use of Artificial Intelligence within this assessment

Delete as required Artificial Intelligence can ONLY be used as per the formal UCB guidance (see UCB’s guidance on the next page)

 

ASSIGNMENT TASK:

● Using the allocated Company Case Study (Tesla ) address the following tasks:

1. Determine the innovation typologies implemented in the company and align with relevant creativity and innovation theories. Apply these innovations to the impacted pillars of the Business Model Canvas

2. Identify and critique the leadership style of the CEO / Owner of the company and discuss how it has shaped the culture within the organisation.

3. Propose an adapted/ new design and structure of the organisation which fosters agility and learning enabling the company to develop a sustainable strategy for continued growth and development.

TASK GUIDANCE:

●Focus on attention to detail, quality of work and overall academic standards.

●For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

MARKING CRITERIA:

In addition to the Generic Grading Criteria for HE work at Level 7, the following content must be included:

 1. Determine the innovation typologies implemented in the company – identify the typologies and provide examples e.g. product innovation – the development of a new mobile phone. Then align to relevant creativity and innovation theories- e.g. incremental innovation, radical innovation justifying your decision. Apply the BMC model clearly stating the pillars most impacted by the innovations e.g. A new product may require working with a key partner, or the company may be targeting a new market.  (30 marks)

2. Clearly state and then critique the leadership style of the CEO / Owner, justifying your arguments. Discuss how this specific leadership style has influenced the culture with tin the company and may continue to shape it in the future. (30 marks) 

3. Propose an adapted/new design and structure of the organisation which fosters agility and learning enabling the company to develop a sustainable strategy for continued growth and development. Given the intensity of the competitive rivalry in global markets how may the current organisation’s structure change – does it need to change it types of structure, or add/ remove departments/functions or lines of accountability etc. (30 marks)

● Referencing - the accuracy, extent, currency, presentation and quality of references will account for 10% of the marks. At least 30 references across different sources are expected.  The currency and triangulation of references (cross referencing information to add further justification of points) are critical. Determine the innovation typologies implemented in the company and align with relevant creativity and innovation theories. Apply these innovations to the impacted pillars of the Business Model Canvas. Identify and critique the leadership style of the CEO / Owner of the company and discuss how it has shaped the culture within the organisation

E-SUBMISSION GUIDANCE:

● This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on dice@ucb.ac.uk if you need any further support.

LEARNING OUTCOMES:

●Please enter the learning outcomes to be gained by completing this assignment here.

SKILLS OUTCOMES:

● The skills outcomes to be developed by completing this assignment can be found here.

GENERAL ASSIGNMENT GUIDANCE:

Using Artificial Intelligence (AI) ethically within your assessments

Please read the guidance attached within this link on how to use Artificial Intelligence (AI) ethically within your assignments – https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6

Teamwork and ITS Assessment

Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.

Importance of Word Count and Presentation Timings

Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked focus and clarity.  Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%.

The word count will exclude:

 

  • The title page
  • The contents page
  • Models, graphs, data tables and other exhibited figures or images
  • Lists of references
  • Appendices (these should be kept to a minimum)

In addition, timings must be observed for assessed presentations for the same reasons. 

E-submission

http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx

Cut-off date for late work

http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx

Grading criteria

http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx

Plagiarism

http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx

Extenuating Circumstances

http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx

UCB Referencing Guide

https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf

Access the Assignment Life Cycle

https://ucbirmingham.instructure.com/courses/26756

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