You are expected to write a 1,500-word Business Evaluation Report where you are encouraged to choose an enterprise and evaluate its areas of strengths and weaknesses.

Assignment Brief

Module Title:

Consultancy, Enterprise and Innovation

Module Code:

MMP_7_CEI

Assignment No/Title:

Business Evaluation Report

Assessment Weighting:

50%

Submission Date:

30/10/2023

Feedback Target Date:

13/11/2023

Word count

1,500

Submission Instructions:

This assignment is to be submitted electronically

1. This assignment must be submitted electronically by 4.00 pm on the submission date.

2. To submit electronically you must upload your work to the e-submission area within the respective module on Moodle.

3. Multiple drafts can be submitted up to the submission date.

4. Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time has passed.

5. You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations.

6. You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.

7. Your citation needs to follow the Harvard style referencing.

The Assignment Task(s)

This Assignment was developed to assess the following Learning Outcomes:

Knowledge and Understanding

• Understand how to diagnose and evaluate companies and ideas

• Apply practical consulting to an organisation

Intellectual Skills

• Be able to develop appropriate research strategies and effectively apply research techniques for consultancy interventions

The brief for this assessment is as follows:

You are expected to write a 1,500-word Business Evaluation Report where you are encouraged to choose an enterprise and evaluate its areas of strengths and weaknesses.You are encouraged to briefly describe 3 main areas where your chosen enterprise is preforming well and 3 areas where they can improve.You are expected to focus on one weakness, explain why this weakness exist and suggest a viable solution as to how they can improve in line with their key strengths.

Students can critically analyse an enterprise of their choice and evaluate an area where their enterprise of can be improved and how.The word limit is 1,500. 

Students are expected to choose an innovative non-multinational organisation based anywhere in the world.Critically analyse its innovation and market position through categorising the type of innovation the enterprise is involved with and by highlighting some of its weaknesses and strengths after which students will be expected to present one thoroughly researched recommendation that is both viable and feasible for their chosen enterprise to help it combat one of the weaknesses the students identified.

The enterprise of choice should be in accordance with the requirement specified within your lectures. For example, Apple, Uber, Monzo, McDonald’s, Tesco and other MNC of the same size are not permitted.

You are expected to conduct in-depth research into your chosen enterprise, its innovation and its main competitors and to justify your recommendations for improvement using quality secondary data and proper market analysis.

N.B. The word count may be 10% more, but not less, than 1,500.

Assessment Criteria:

Each task is being marked according to the following rubric: