Who’s the team behind the consultancy report?Who is the consultancy report prepared for?What is this consultancy report addressing?

Business Plan and Consultancy Report Guide

Business Plan Sections

Business Plan Components

 

Consultancy Report Sections

Consultancy Report Components

Cover Page

-  Module Details

-  Seminar Group Details

-  Business/Project Name

-  Indication that the submitted work is a Business Plan

-  Group Details:

Name, Members details and group strapline

 

Cover Page

-  Module Details

-  Seminar Group Details

-  Indication that the submitted work is a Consultancy Report for (name of the business/project)

-  Group Details:

Name, Consultant details and group strapline

ToC

- Should be functioning ToC not just titles and their respective page number.

 

ToC

- Should be functioning ToC not just titles and their respective page number.

Executive Summary

-    What is the project about?

-    Who’s behind it (Founders) and who’s managing it?

-    What is its market potential and market gap?

-    What’s the Value Prop.

Details here should be very brief. Between 300-350 words only.

 

Executive Summary

Not more than 300 words (Not part of your word count)

-    Who’s the team behind the consultancy report?

-    Who is the consultancy report prepared for?

-    What is this consultancy report addressing?

Hint: The consultancy report is not prepared for your tutor/lecturer. It is prepared for your client.

Business Concept

-    Description of the Business/ Project

-    For software/IT-related projects, potential IP details to be included

-    For non Software related projects, more details about the product/service/process offered

-    Vision & Mission Statements & Organisational Goals

 

Company Background

Around 400 words*

-    Background information about your client and the business concept

-    Data on market size & target market of the business concept & key competitors

This section should include details about the location of the concept and references on the market size.

 

Business Plan Sections

Business Plan Components

 

Consultancy Report Sections

Consultancy Report Components

Market Research and Analysis

-    Identification of your market and segment

-    Description of the Current Market

-    Key players in the market

-    Market size

-    Market gaps

-    Segment wants and needs

In this section, you are expected to conduct extensive research on your chosen market and segment. Random websites, blogs or Wikipedia are NOT accepted as references.

You are also expected to use some of the frameworks, tools and analyses studied throughout the semester (Example, Ansoff, SWOT, PSETEL, etc..). You are expected to use all relevant studies to support your ideas. You are expected to consolidate your seminar slides covering this topic.

 

Key Observation

 

 

 

 

Around 1,000 words*

-    Identifying strong aspects of the business concepts (up to 3)

-    How these identified aspects help the concept achieve its goals?

Around 500 words for this part

-    Identifying weakest element/strategy in the concept (only one)

-    Explanation as to how this element limits the concept from achieving its goal

Around 500 words for this section

While describing strong aspects of the business concept, you may use references.

While describing the weakest element within the concept, you are expected to use some references to support your argument that this element/strategy is indeed weak.

Random websites, blogs or Wikipedia are NOT accepted as reference.

 

Business Plan Sections

Business Plan Components

 

Consultancy Report Sections

Consultancy Report Components

Legal Structure

-    Description of the legal structure

-    Why this particular structure?

You are expected to do extensive research and cite academic sources as to why your chosen structure is most applicable to your concept/ idea/business.

 

Recommendations

 

Around 1,100 words*

-    Present 2 viable and feasible recommendations

-    Recommendations should follow one of the frameworks studied

-    Explanation of how these recommendations will benefit your client*

-    Explanation of who within your Client’s team(s) should be concerned with the implementation of your suggested recommendations

  •    You are expected to use a Strategy Framework with milestones, timeline, etc…

Remember, while drafting your recommendations you need to keep in mind the strong elements of your client and use these to help you formulate an alternative strategy. You need to connect your recommendation to one or more of the song elements you identified and explain the relationship between your strategy and the strong elements within the concept.

 

The recommendation needs to help the business concept and should be formulated around the business concept. A generic recommendation is NOT acceptable. An overly generalised explanation is NOT acceptable.

Recommendations need to be as precise as possible.

 

While explaining how your suggestion will benefit your client, you need to use an example of a company in the same sector as your concept that followed this strategy. You are not expected to write in detail how the company benefited from the strategy rather a brief on how its sales, performance, and engagement changed is enough. Here you are expected to use citations from reliable sources. You are also expected to include details on how the strategies you cited were implemented by the companies in the Appendix.

 

Business Plan Sections

Business Plan Components

 

Consultancy Report Sections

Consultancy Report Components

Management Team & Corporate Culture

-    Organisational Values

-    Management Strategy

-    Details on who will manage the project

-    Details on skills needed to manage the project and launch

-    Explanation of why these particular skills are needed and what they will be needed for

-    If you opt for innovative management or management innovation, you need to explain how and why you chose either.

There is an expectation of some research and referencing here. Random websites, random blogs, news articles and Wikipedia are not acceptable for this section.

 

Appendix

-    Supplementary information

-    Details about strategies implemented by other companies and how it affected these companies.

Business Model and Strategy

-    Description of your organisational Goals, Plans and Strategies

-    Description of your business model

-    Description of your revenue model & strategy

-    Go To Market and Marketing Strategy

-    Exit Strategy

You are expected to use the Business Model Canvas here.

If part of your innovation is a Business Model Innovation, you may describe this and explain it in line with what you learned.

You may need to conduct research for this section. Random websites and blogs are not acceptable as a reference.

 

 

 

 

Business Plan Sections

Business Plan Components

 

Consultancy Report Sections

Consultancy Report Components

Risks

-    Description of main risks

-    Description of means to hedge or reduce exposure to these risks

  •    Explain why the risk hedging measures your chose are most suitable and explain how they will reduce your exposure to these risks.
  •  

You are expected to follow the risk classification you learned in lectures.

You are also expected to use quality references when explaining what risks your concept may be exposed to. Here, you may use published reports from other companies (in the same sector as your concept or idea).

 

 

 

Financial Data

-    Feasibility Study

-    Project Cost

-    Sales projections

-    Profit & Loss Projection

Projections should be made for 5 years.

Here you will require some research to understand costs associated with establishing/ setting up your business in the market you chose.

 

 

 

Financing Strategy

-    Project Funding/Financing Strategy

-    Justification of Strategy

You will be expected to research the available financing avenues in your chosen target market. You’ll need to reference these avenues you chose.

Referencing and citation should be directly from the official website of these avenues.

 

 

 

Appendix

You may use this space to share supplementary data.

 

 

 

 

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