Identify and critically analyse the external and internal environment for Zara using relevant models.

BPP Business School Coursework Cover Sheet

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Assessment Title

 

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 MSc Management

Global Strategy and Sustainability

Coursework Assessment Brief (CW3)

 Submission mode: Turnitin online access 

1. General Assessment Guidance 

·Your summative assessment for this module is made up of one document containing two parts, Coursework and Presentation slides submission, which accounts for 100% of the marks.

·       Please note late submissions will not be marked.

      ·You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.

· For coursework, the submission word limit is 3000 words. You must comply with the word count guidelines. You may submit LESS than 3000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page. The presentation has no word limit. Moreover, the mark allocation table below can help in deciding how many slides .

· Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.

· A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.

·You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.

You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: : http://bpp.libguides.com/Home/StudySupport

·  BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry section.

· You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2.Assessment Brief 

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module. 

PART A - BUSINESS REPORT (70 MARKS)

In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

PART B POWERPOINT PRESENTATION (30 MARKS)

In the role of a Management Consultant, you are required to design a short PowerPoint Presentation for the CEO of Zara on how they can sustain their growth and profitability. Models of Strategic Purpose: Ethics and CSR Sustainability discussed in the module will be used.

ZARA CASE STUDY BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK (This book can be found online)

Core Text: De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire 

IN ADDITION TO THE BACKGROUND READING ABOVE, STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH ABOUT THIS COMPANY.

ZARA MANAGEMENT CONSULTANCY REPORT

PART A- Business Report (3000 words) 70 MARKS

In the role of a Management Consultant, you are required to undertake a strategy upgrade of ZARA and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module. At least THREE Global Entry Strategies should be evaluated in the report.

· Task 1 -The External and Internal Environment (15 Marks; LO1)

o   Identify and critically analyse the external and internal environment for Zara using relevant models.

o   Determine Zara’s current sources of competitive advantage from the environmental analysis and critically evaluate how they maintain and build on this competitive advantage.

 Support your arguments with academic literature and references to other similar real companies

   Task 2 Strategy in the Global Environment (15 Marks; LO3)

o   Using a relevant model for analysing how organisations enter foreign markets, critically evaluate the motives for Zara’s Global expansion and explain how this impacts their overall company strategy.

o   Based on research conducted, provide justified recommendations for the different strategies (at least THREE Global Entry Strategies), which Zara can use in a better way to enter and compete in the global environment.

o   Use the Environmental Analysis conducted above to provide a brief justification of the Global Entry Strategies suggested.

 Support your arguments with academic literature and references to other similar real companies.

·Task 3 Corporate Strategy (15 Marks; LO2)

o   Evaluate and critically analyse how Zara can improve its supply chain globally with the use of horizontal integration, vertical integration, outsourcing, strategic alliances and so on.

o   Provide recommendations as to how Zara can increase their profitability using relevant models/frameworks.

 Support your arguments with academic literature and references to other similar real companies.

 ·Task 4 Strategic Purpose Ethics and CSR (15 Marks; LO4)

o   Using a relevant theoretical model, analyse and evaluate Zara’s CSRstrategy.

o   Using theories, identify and critically discuss the main ethical issues which Zara currently faces and provide recommendations as to how they can address these.

Support your arguments with academic literature and references to other similar real companies.

Presentation and Structure (10Marks) Assessment Self Evaluation (N/A)

You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.

Word count: 3000 words

Your report structure should include the following sections: Cover page (University cover sheet)

Table of Contents

List of Abbreviations (if appropriate)

Introduction

Task 1 – The External and Internal Environment Task 2 – Strategy in the Global Environment Task 3 Corporate Strategy

Task 4 - Strategic Purpose Conclusion

References

Assessment Self-Evaluation Appendix (if appropriate)

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count.

Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)

Assessment Task

Module Topics

Marks

Module LOs

Task 1 – The External & Internal Environment

External Analysis – Opportunities and Threats 

Internal Analysis – Distinctive competencies, profitability and

competitive advantage

15

LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy.

Task 2 – Strategy in the Global Environment

Strategy in the Global Environment – profit growth through global

expansion

15

LO3: Evaluate the implications of global strategy to management practice within a business environment.

Task 3 Corporate Strategy

Corporate Strategy – diversification, integration and outsourcing

15

LO2: Critically evaluate both Corporate strategic direction and strategic options in complex business environments.

 

Task 4 - Strategic Purpose

Ethics and CSR

15

LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context.

Report Presentation and Structure

10

 

Total

70

 

PART B- POWERPOINT PRESENTATION 30 MARKS - LO4

Your PowerPoint presentation should contain the following: -

Slides

Content

Marks

1

Title of presentation Student SRN No

Date

N/A

2

Agenda/Table of Contents

N/A

3

Define the United Nations Sustainable Development Goals

2

4

Identify, analyse, and evaluate the Decent Work and Economic Growth of the UN Sustainable Development Goals as a form of Sustainability in relation to how the organisation can consolidate and sustain its growth.

6

5

Identify, analyse, and evaluate the Gender Equality of the UN Sustainable Development Goals as a form of Sustainability in

relation to how the organisation can consolidate and sustain its growth.

6

6

Identify, analyse, and evaluate the Sustainable Cities and Communities of the UN Sustainable Development Goals as a form of Sustainability in relation to how the organisation can consolidate

and sustain its growth.

6

7

Conclusion

N/A

8

References

5

N/A

Overall presentation and structure

5

TOTAL

 

30 MARKS

 Please copy and paste your PowerPoint presentation slides in slide number sequence (one after another) as the last appendix at the end of the report so that only one document, in the form of the Report plus the PowerPoint presentation, is submitted.

 If you have any further questions about this coursework assignment, please contact the module leader or the tutor.

PART B POWERPOINT PRESENTATION

Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)

Assessment Task

Module Topics

Marks

Module LOs

In the role of a Management Consultant, you are required to design a short PowerPoint Presentation for the CEO of Zara on how they can sustain their

growth and

Strategic Purpose – Ethics and CSR (Corporate Social Responsibility)

30

LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context.

 

profitability. Models of Ethics, CSR and Sustainability discussed on the

module will be used.

 

 

 

Total

30

 

 

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